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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.


Industry Support

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“We are all aware of the challenges facing American educators in today’s society. Fortunately, companies like Sports Career Consulting have figured out a way to help teachers connect with today’s students by creating new and creative ways to capture their attention. SCC’s education programs are wonderful. I, for one, am glad am excited to support something that can have such a tremendous impact on such an important issue. Way to go SCC…keep up the great work!”

Lewis Howes
Founder, School of Greatness

“It is nice to see someone from our industry using their background as an opportunity to educate students about the multitude of opportunities available in sports to help prepare them for a successful career as a professional in sports business.”

Konni Hibicke
Milwaukee Bucks
Director of Marketing Promotions

“The concept behind Sports Career Consulting provides our industry with an excellent opportunity. Encouraging students to participate in the marketing process at the high school level will definitely help groom the next generation of sports business leadership.”

Jeff Wilhelms
Portland Trail Blazers
Inside Sales Manager

“I like the fact that Sports Career Consulting’s programs involve all aspects of sports business, rather than only focusing on one element of the industry. Kids deserve to gain exposure to the industry as a whole and I think that’s what these programs do.”

Brian Gutekunst
Green Bay Packers
General Manager

“Providing a program that uses collegiate athletic departments as a guide to help shape high school athletic programs and sports marketing programs is an excellent way for kids to learn about our industry.”

Travis Grindle
University of Lethbridge
Director of Marketing

“When SCC came to me with the idea of modeling a sports business program and implementing that program in a high school setting, I was awfully excited. I think this is a tremendous program and I’m glad we were able to contribute to its development.”

Jason Herbers
Utah State University Athletics
Assistant Athletics Director
Marketing and Promotions

“The Sports Business Program provides high school students with an exceptional opportunity to learn the ins and outs of the sports business world in a hands-on environment. I would encourage any student with an interest in sports marketing to get involved as soon as they can!”

Mike Egan
Pittsburgh Pirates
Director of Sponsorship Sales

“Sports and entertainment marketing has matured into a multi-billion dollar industry, spawning an entire course of study at the collegiate level. As such, our industry is now at a crossroads, with the very real need for high school students to learn the fundamentals prior to their matriculation into university sports and entertainment marketing programs and, ultimately, their careers. SCC’s Sports Business Program provides a unique, experiential learning opportunity for high schools and their business education and marketing students to do just that. As an added benefit, the program also offers a means for schools to generate much-needed revenue in the process; I can’t think of any other academic programs that offer such a direct return-on-investment. I’d encourage all high schools that are serious about their sports and entertainment programs to adopt the Sports Business Program…and start filling their stands right away!”

Brian Sandy
Tri-City Americans
Senior Vice President/CMO

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